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The Wall project first appeared in 2009 in Art-Strelka cultural centre as an open exhibition ground, where works representing genres of graffiti and street art were displayed. The initial concept of the project worked out by Stepan Krasnov and Andrey Tseluyko (who are members of 310 group) implied the imitation of the so-called halls of fame (these are the illegal zones street artists may work in). Such areas, being empty and away from crowded streets, are often visited only by the insiders. Those unfamiliar with graffiti culture may have not even a vague idea of these special territories and come across them only when roaming along the streets...

Transferring the hall of fame from back alleys to the cultural centre was meant to demonstrate that such territories really exist. The other goal to achieve was making the public familiar with the street art phenomenon in its natural surrounding. The Wall project offered the visitors an opportunity not only to watch the artists work but also communicate with them at the same time which is next to impossible in everyday life since most of street artists work anonymously at night.

The project was transferred to the territory of a Moscow Centre for Contemporary Art "Winzavod", and this gave an opportunity to increase the number of the project's goals. Staying away from pioneers of graffiti museumification and considering Contemporary Art Center started with a graffiti festival, the project offers an opportunity to discuss whether such projects may generally exist in official surroundings since any appropriation of graffiti seems to be a stillborn idea.

Just like many earlier projects, the Wall uses extreme contrasts for its work. The open territory, where street artists are officially allowed to display their works and urban open space are quite separate so the project has to constantly balance between avant-garde and official trends, independence and subordination, non-commercial underground and commercialized mainstream in art.

The only way to display the works of street artists in Contemporary Art Center without making its adepts laugh and at the same time preserving its nature and spirit is to try to talk about it analytically and to think about the situation in modern street art in a critical way (considering that art dealers, gallery owners, collectors and marketing specialists smack their lips nowadays thinking of the street art). In other words, the Wall may be more than just an open exhibition ground. It is a kind of a debating-society, where internal and external problems of graffiti culture are made actual. Besides displaying separate works, artists and trends, every new exhibition should be an argument or a narration devoted to special cultural processes and practices of street art as well as to street art in general.

However, the aim of the project has nothing to do with making an author follow certain conceptual principles. The Wall only outlines the problem area and presents an opportunity to speak one's own mind.
The project is oriented towards all the members and participants of modern art life, who tend to express themselves in street surroundings without imposing any restrictions on their creative work.

This way, the wall here signifies a relatively autonomous space intended not only for representing street art as a free form of artistic self-expression, public speaking and way of life but also for analyzing its actual problems and inner cultural processes.

Following the general Moscow Centre for Contemporary Art "Winzavod" principles, the exposition of the Wall is to be updated on a regular basis. In their attempts to minimize the influence of censure, patterns and cultural policy of Contemporary Art Center on the project, its facilitators are originally interested in preserving the rules of play accepted in the streets.